Author Topic: embrace the basketball shoe culture  (Read 173 times)

yaya2017

  • Full Member
  • ***
  • Posts: 142
    • View Profile
embrace the basketball shoe culture
« on: July 31, 2017, 03:33:13 AM »
IOWA CITY — There was a day a few years ago when Iowa men’s basketball coach Fran McCaffery walked into a room where his son Connor and his Iowa Barnstormers teammates were hanging out.Everyone was on their phones, he said, which isn’t all that unusual in the current era of smartphones, but this time it was all for the same purpose: shoes.McCaffery recalled with a chuckle how Connor and his friends were Adidas Superstar Damen trying like crazy to order a new edition of a Nike shoe that was released that morning. Only a certain number are released on opening day, and that means people across the country all were trying to order them at once.

“They kept trying over and over,” McCaffery said. “I was thinking, ‘Wow. Is that shoe that much cooler or better than the other Nike shoe you’re presently wearing?’ It’s interesting how they’Nike Air Max 90 Damen Rosa ve become interested in that.”The shoe culture in basketball started decades ago — anyone alive in the late 80s/early 90s remembers the Michael Jordan/Spike Lee commercials — and there’s an entire ESPN 30 for 30 dedicated to its roots, which tells the story of Sonny Vaccaro and his marketing skills that helped spur the billion-dollar industry’s Nike Air Max 95 Womens tremendous growth in the 1980s.But while it had its roots then, McCaffery — as a coach and father of these young men who are so into shoes — said, “it’s always been a big deal, but it’s Nike Air Pegasus 83 Femme become a much bigger deal in recent years. It’s become an obsession.”

Iowa has an equipment and apparel contract with Nike, which was originally agreed to in 2004 and has since been amended and extended in 2008, 2010, 2014 and again in August 2016.In the exclusive agreement for all Hawkeyes sports, the university Nike Air Pegasus 89 Femmegets $350,000 per year in base compensation through 2025-26, while being supplied with more than $3 million worth of product (retail value) each of those years — ranging from $3 million in 2017-18 to $3.6 million in 2025-26.For basketball, McCaffery has a personal stake, receiving $150,000 per year through the life of the contract from Nike, Adidas Superstar Homme and has a potential bonus of $25,000 for a Final Four appearance and $50,000 for a national championship.

Under the terms of the deal, men’s basketball receives $40,000 per year in wholesale value for uniforms, shoes and practice gear, $20,000 per year in retail value for product used for marketing purposes, $20,000 per year in wholesale value for camp merchandise and $20,000 in Nike Air Max Zero Womens NikeByMail value.That, among other things, buys several pairs of Nike shoes for the basketball team. McCaffery offered another laugh when asked if he was the kind of Nike Air Huarache Womens coach who cared about which shoes his players wore. They’re allowed to pick the line of shoe and edition in that product order, and McCaffery said he couldn’t really care less which ones they pick.“Everyone has different tastes, likes and dislikes,” McCaffery Adidas Superstar Femme Rose said. “Whatever you like to wear, Nike Roshe Run Femme that’s what you wear, and enjoy it. Play well.”The Nike contract allows the players to wear whatever shoe they’d like for official basketball activities, as long as it’s within the Nike network. That means Jordan brand shoes are allowed, but if players at Iowa want to get them or wear them in games, they’re buying the shoes with their own money.

The obsession McCaffery mentioned is fed in part by the availability of those shoes to the school from Nike, sure, but also because of the vast options afforded any basketball player.Nike has specific shoes for Kobe Bryant, LeBron James, Kevin Durant, Kyrie Irving and Paul George. Jordan brand has 31 different editions of Air Jordans, and shoes specific to athletes it endorses, including Carmelo Anthony, Chris Paul and Russell Westbrook. All those Adidas NMD Mujer Rosa lines have multiple editions, as well, Nike Air Max 90 Homme Noir leaving hundreds of options.