Author Topic: Finora le reazioni  (Read 94 times)


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Finora le reazioni
« on: October 13, 2017, 03:16:10 AM »
Jim Gatto was a smashing success convincing elite basketball teams and players to wear the three-striped logo of his employer, Adidas.But his efforts have landed him in the center of a federal bribery probe. And for all his wheeling and dealing, Gatto did little for the company’s bottom line. Nike Air Max 90 Femme Rose In fact, if the goal was to leverage the endorsements into Adidas Superstar Femme Rose massive sales, Gatto and Adidas shot an airball.Even as the German brand enjoys a sustained resurgence that has thoroughly shaken up the rest of the industry, Adidas confirms that basketball sales make up just 2 percent of the company’s $22.4 billion in 2016 sales. The company added that “we do not expect the current situation in the U.S. to have any short- or long-term impact on our business.”The “current situation,” as Adidas politely calls it, is the most explosive set of allegations ever leveled against the industry. Federal prosecutors in late September charged Gatto and Merl Code, an independent contractor hired by Gatto, with conspiring to bribe young athletes. Eight others, including four assistant coaches at major universities, were also charged with bribery.Gatto, Nike Air Max 90 Womens Pink 47, of Wilsonville, could not be reached for comment.Coverage Nike Air Max 90 Dámské Bílé of the case so far has focused on the game, the coaches and who will be the next to fall. Far less attention has been cast on the business and the competitive pressures facing people like Gatto.The bribery charges raise questions about the pervasive presence and influence of the athletic footwear companies in sports at all levels. Prosecutors say the point of the alleged bribes was to ensure young players attended universities aligned with Adidas, where the players would theoretically become college stars and NBA stars while wearing Adidas’ three-striped logo.Now, the athletes and collegiate programs face NCAA probes and possible suspension, coaches have been fired, and Gatto and Code are looking at possible prison time.

The sneaker industry’s web of influence goes Adidas Superstar Pánské younger than the college game. Gatto and the other defendants Nike Air Huarache Damen allegedly targeted high school standouts who they’d already been courting for years with elaborate company-owned youth basketball leagues.The list of defendants could grow, said federal prosecutors from the Southern District of New York. Last week, the Nike-owned Elite Youth Basketball League was subpoenaed for records, according to sources.    Gatto, who’s been placed on administrative leave by Adidas, has impeccable basketball bonafides. His father was a long-time high school basketball coach in New York City. Even after more than two decades in Oregon, the younger Gatto’s New York accent is unmistakable.Gatto’s father was prominent enough that he was invited to coach at the Dapper Dan all-star game in Pittsburgh, an event founded and organized by the legendary Sonny Vaccaro. The younger Gatto approached Vaccaro for a job in the Nike Air Pegasus 83 Dames Heren mid-1990s when Vaccaro was helping guide Adidas’ basketball promotions.“I’ve known Jimmie for years,” Vaccaro said. “I hired him at Adidas. I went to his wedding celebration. I love and respect him.”The younger Gatto stayed at Adidas even after Vaccaro departed in 2003. He worked his way up through the ranks. He was one of Adidas’ handlers for Kobe Bryant before Bryant defected to Nike. He survived tumultuous years as Adidas struggled and senior management turned over more than once.By 2017, he was running Adidas’ entire global basketball sports marketing operation. Suddenly, it was on him to find the elusive holy grail of the industry -- the athlete with the star power and charisma to sell product.

Gatto’s mission was to find the athletes and the college programs Asics Gel Lyte 3 Damen Blau that would do for Adidas what Michael Jordan did for Nike, what Grant Nike Air Max 90 Heren Zwart Hill did for Fila, what Stephen Curry did, at least initially, for Under Armour.It was painstaking, frustrating work, said Fred Schreyer, a Lake Oswego lawyer who helped negotiate several recent athlete deals with Adidas. Gatto was competing against Nike, the company that invented the modern endorsement. “Jimmie and Adidas were always running uphill because Nike was so strong,” said Schreyer. “When it came down to head-to-head competition, it always seemed like Nike won.”Actually, Adidas signed plenty of deals in the Gatto era. The company nabbed five of the top ten NBA draft choices in 2016 for endorsements. It signed NBA standouts Damian Lillard and James Harden to spendy, long-term deals. It landed Nike Air Pegasus 89 Femme traditional NCAA basketball powerhousesKansas and Louisville Nike Air Max 90 Damen as wearers of the Adidas brand.Adidas contributed to the sports endorsement arms race during the Gatto era. The company agreed to pay Louisville $160 million over 10 years, one of the largest sums ever paid for a university deal.Perhaps one of those players may develop the star power to click with the world’s sneaker-buying sports fans. But to date, none have taken off.The endorsement home run eluded Gatto. “It does make you wonder what kind of pressure he felt to deliver something,”